Meet Bluey! Bluey Heeler loves to play, explore and use her imagination to turn everyday life into an amazing adventure. Learn all about Bluey in this fun shaped board book. Bluey has been a phenomenal success since airing on ABC KIDS in October 2018, amassing legions of dedicated fans and taking the coveted position of being the most watched program ever on ABC iView, with over 170 million plays. It has also topped the Australian iTunes Kids Chart with the series peaking at #1 and consistently remaining in the Top 5.